| Primary job | Find and buy products listed in Amazon’s store. | Describe a purchasing outcome and let an agent search or publish demand. |
| Discovery | Catalogue search, categories, recommendations, seller offers, and reviews. | Structured discovery across connected sellers, agents, local availability, and time-sensitive offers. |
| Checkout | Integrated account, payment, order state, and marketplace policies. | Buyer and seller agree terms and select their own payment method. |
| Fulfilment | Amazon or marketplace sellers may handle storage, shipping, service, and returns. | Counterparties arrange collection, delivery, installation, evidence, and returns explicitly. |
| Flexibility | Strong for catalogued goods and standard delivery options. | Can combine product sourcing with local pickup, customisation, installation, or a strict deadline. |
| Maturity | Large established catalogue and logistics ecosystem. | Emerging network; product supply and coverage depend on connected providers. |